
Hyatt Regency Maui Resort & Spa
Duration
4 days
Format
In person
Audience
Your Directors
Experience
Beautiful Hawaii
Join us for Directors Conference!
This must-attend event for credit union directors provides you and your colleagues an in-depth look at relevant governance and strategy issues affecting your board, credit union, and the movement as a whole.
This remains a time of constant change. You will be able to pick the brains of others and gain a deeper and broader understanding of the governance challenges we all face with content uniquely relevant to your role as a credit union director.
Topics Covered Will Include:
- Governance and Leadership
- Strategy
- Innovation and Change
- And more!
Bring your entire board!
You will all learn together, network together and be on the same page back at your credit union. We will even help you arrange a board meeting while you are at Directors Conference. Contact us at events@cues.org for details.
Thank You to Our Sponsors
Platinum Sponsors
Silver
Why You Should Attend:
Directors—Why Should You Attend?
- Strong learning environment and collaboration with 10 hours of dedicated learning time, and up to 12 CPE credits.
- Highly interactive content that is unique to your role as credit union board member.
- Directors Conference is part learning, part networking, and part inspiration—you’ll head home energized with many new ideas to implement.
CEOs—Why Send Your Directors?
- Your directors will learn governance best practices and key regulatory and fiduciary issues that will help keep your board—and your credit union—strong.
- Networking is an important part of this conference; your directors will form bonds with fellow board members they can reach out to once they are home.
- Conference speakers will provide cross-industry perspectives that can be invaluable in your boardroom.
"Very good conference; lots of diverse topics, made you think about the future. Excellent time to network and discuss similar and different ways for boards to function."
Frank Daniels | Dover Federal Credit Union
Asset Size — $463 Million
Sponsorship Opportunities
Forge new relationships with credit union directors and executives as they strengthen their skills and hear from expert speakers.
CUES is the industry leader in providing director-specific education. Board chairs, directors and committee officers from the nation’s top credit unions attend Directors Conference to receive world-class education and develop their peer networks.
The event’s popular sponsor showcase is an ideal venue for credit unions to seek out suppliers who offer innovative solutions for their needs, as well as essential products and services. Thanks to its relaxed setting, sponsors enjoy an unusually high level of face time with attendees. CUES Directors Conference has an average of 400 attendees from 182 credit unions.
Sponsorship Benefits
Platinum Sponsorship
CUES Supporting and Premier Supplier Members: $15,000
Limit 4 Sponsors
- 10’ x 20’ space in the showcase
- Company listing in the November CU Management magazine and conference app
- Conference registrations (4)
- Networking opportunities
- Logo and link on cues.org
- Recognition at general session
- (4) Company brochures in conference app
- Sponsor recognition on name badge
- Conference registration list
- Enhanced banner ad on cues.org or cumanagement.com
- Full-page, four-color ad in CU Management's November or December issue with 50% discount on the other issue
- Opportunity to present a brief company introduction before a General Session (or similar)
- Co-sponsorship of the Welcome Reception
- Sponsorship of the golf tournament (or similar)
- Golf registration (or similar)
- Two optional event registrations
- Recognition as a Platinum-level sponsor in attendee acknowledgement materials and conference marketing
For nonmember pricing, or more information on membership, contact Kari Sweeney at kari@cues.org.
Gold Sponsorship
CUES Supporting and Premier Supplier Members: $8,500
Limit 3 Sponsors
- 10’ x 10’ space in the showcase
- Company listing and description in the November CU Management magazine and conference app
- Conference registrations (2)
- Networking opportunities
- Logo and link on cues.org
- Recognition at general session
- (2) Company brochures in conference app
- Sponsor recognition on name badge
- Conference registration list
- Banner ad on cues.org or cumanagement.com
- 50% discount on November and December CU Management advertising
- Sponsorship of a breakfast
- Recognition as a Gold-level sponsor in attendee acknowledgement materials and conference marketing
For nonmember pricing, or more information on membership, contact Kari Sweeney at kari@cues.org.
Silver Sponsorship
CUES Supporting and Premier Supplier Members: $6,000
- 10’ x 10’ space in the showcase
- Company listing and description in the November CU Management magazine and conference app
- Conference registrations (2)
- Networking opportunities
- Logo and link on cues.org
- Recognition at general session
- Company brochure in conference app
- Sponsor recognition on name badge
- Conference registration list
- Banner ad on cues.org or cumanagement.com
- 25% discount on November and December CU Management advertising
- Sponsorship of a refreshment break
- Recognition as a Silver-level sponsor in attendee acknowledgement materials and conference marketing
For nonmember pricing, or more information on membership, contact Kari Sweeney at kari@cues.org.
Additional & Non-Attending Sponsorship Opportunities
You'll be there, even if you can't attend! Or, enhance your onsite sponsorship for maximum results.
CUES Supporting and Premier Supplier Member pricing
- Book sponsor: $10,000
- Conference Wi-Fi: $5,000
- Conference App: $6,000
- Conference tote bags: $7,000
- Badge lanyards: $3,500
- Pens and notepads: $1,500
- Hotel Key Cards: $4,000
For nonmember pricing, or more information on membership, contact Kari Sweeney at kari@cues.org.
Become a sponsor today!
Space is limited—register today to ensure increased visibility for your firm. For more sponsorship information, contact Kari Sweeney, CUES’ director of supplier relations, at 800.252.2664 or 608.271.2664, ext. 326; or email kari@cues.org.
Attendees by Asset Size
Attendees by Title
Percentage of Attendees by Region
Schedule
*All times are subject to change.
Sunday, December 10
Pre-Conference Workshop | 1:30 – 3:30 p.m.
The Middle Way: Keys to Pragmatic and Sustainable Board Development in a Dynamic Environment
Ancin Cooley, Principal, Synergy Credit Union Consulting
In the midst of today’s economic uncertainty, steady Board leadership is more important than ever. In this timely workshop, Ancin Cooley, with Synergy Credit Union Credit Union, will provide actionable strategies on today’s hottest topics surrounding leadership and growth. This session is ideal for Board Chairs, Vice Chairs, and Executive Committee Members.
*separate registration required
Conference Registration & Welcome Party | 3:30 – 5:30 p.m.
Monday, December 11
Conference Information Desk | 7:00 a.m. – 3:00 p.m.
Breakfast | 7:00 – 8:15 a.m.
Welcome to CUES Directors Conference | 8:15 – 8:30 a.m.
Opening General Session | 8:30 – 9:30 a.m.
LET’S LEAD
Tony Moore, International Keynote Speaker, Author, and Executive Coach
Today’s credit unions are operating in a time of unprecedented volatility, uncertainty, complexity, and ambiguity. As a result, gone are the days of the genius leader whose dutiful followers await the emergence of the leader’s next great idea. The pace of change is too rapid, and the depth of knowledge needed to be successful is far too deep for any one person to be responsible for it. The credit unions that will lead the sector are those who build and nurture collaborative, interdependent, change leadership teams. Now more than ever, credit unions need employees at all levels to master the competencies needed to breakdown silos, share information across departments, and collectively problem solve. Cutting through the noise created from the overabundance of information on leadership, this keynote takes you back to the foundation of leadership; challenging participants to Live your Values, Embrace your Purpose, Attend to your People, Deliver the Goods. So, are you ready to LEAD?
Participants will learn:
- 3 interventions to increase employee engagement.
- The key to balancing relationship building with performance outcomes.
- A proven method for measuring what matters & using data to drive performance.
Networking Refreshment Break | 9:30 – 9:50 a.m.
Breakout Sessions | 9:50 – 10:50 a.m.
Governance & Risk Management: What Board Members Should Be Aware Of
Ancin Cooley, Principal, Synergy Credit Union Consulting
What do the issues at SVB, FTX, and Well Fargo all have in common? They all suffered from significant lapses in governance and risk management. When Boards don't effectively apply governance to strategic decisions and risk-taking, unexpected events will always catch institutions off guard. In this timely session Ancin Cooley, with Synergy Credit Union Consulting, will draw from his experiences as an examiner, board consultant, and strategic planner to provide insight on how to grow income and assets while maintaining a reasonable risk profile.
Cultivating Next Gen Board Members
Julia Patrick, CEO, American Nonprofit Academy
As Board Members age out, become part of the Great Resignation or even the Great Reshuffle, we explore the daunting question, “Who’s Up Next?” Learn how the next generation of Board leaders responds to the call of Board leadership along with their work habits, service interests and social behaviors. Beginning with the demographics of generational leadership which is foundational, we will drill down to how Next Gen leaders can be cultivated for Board service as well as committee work. The issue of multi-generational Board management will also be discussed. Understanding the expectations of Next Gen leaders, what they respond to and how to foster strong relationships to the Credit Union sector is essential when building a strong Board.
Examining Your Board’s Learning Culture
Jimese Harkley, VP/Membership, CUES
Learning expectations for organizations have changed, the when, where, and how we work and learn has been impacted the most. Directors are not exempt from experiencing these challenges as they give their time to serve credit unions. During this session we will explore new ideas to elevate your board’s learning culture.
Strategic Use of Capital
Chris Jones, Senior Partner, OM Financial Group
Chris Jones, Senior Partner at OM Financial Group, will discuss the demand for talent, the executive compensation environment, and the strategic utilization of capital for executive compensation.He will discuss how Credit Unions can utilize up to 25% of their net worth to invest into impermissible investments that can be used to fund a variety of HR benefits, including, health care costs, retirement funding, Supplemental Executive Retirement Programs (SERPs), etc.
The prioritization of those investments into either an executive benefit that secures your current and future leaders or used to offset HR operating expenses is a critical decision for each credit union board.
Networking/Travel Time | 10:50 – 11:10 a.m.
Breakout Sessions (repeated from the morning) | 11:10 a.m. – 12:10 p.m.
Luncheon | 12:10 – 1:30 p.m.
General Session | 1:30 – 2:30 p.m.
OUTTHINK THE COMPETITION: Unlocking Strategic Creativity & Innovation to Drive Growth & Competitive Advantage
Kaihan Krippendorff, Founder and CEO, Outthinker
Entrepreneur, author, and CEO of Outthinker, Kaihan Krippendorff has worked with and studied thousands of companies and the different approaches they take to drive growth, foster innovation, and set themselves apart from the competition. How is it that some companies are able to continually pivot, clarify and refine strategy, transform their business, and pursue new growth ideas?
The answer to this can be learned and taught. Based on his book, Outthink the Competition, Kaihan delivers a systematic process and set of proven business strategy and innovation tools he has used with more than 300 clients in almost every industry to create innovative strategies and growth ideas that have generated more than $2.5B in revenue. Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Nobel Peace Prize winner Muhammad Yunus, Kaihan breaks down a tested method for developing actionable strategic growth ideas that increase competitiveness of your business and arms you with the tools needed to excel in today’s digital, agile, and purpose-driven world.
Tuesday, December 12
Conference Information Desk | 7:00 a.m. – 12:00 p.m.
Breakfast | 7:00 – 8:15 a.m.
General Session | 8:15 – 9:25 a.m.
From Point Solutions to System-Wide Integration: Unraveling AI's Hidden Potential in Business
Joshua Gans, Professor of Strategic Management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship, Rotman School of Management, the University of Toronto
When stripped of its hype, what do the new advances in artificial intelligence mean for business? At its essence, AI is just cheaper and better prediction. Thus, the main business use cases for now have all been point solutions, where old ways of prediction are substituted out for AI prediction. These, however, are not transformative changes. We know from the history of radical new technologies that transformation comes later after the true potential of the technology to change systems is revealed. AI prediction shows all the signs of carrying on this pattern. By understanding what AI prediction is doing to decision-making throughout organizations, we can find methods by which any organization can consider and plan for system-wide change to achieve the highest value from AI.
Networking/Travel Time | 9:25 – 9:45 a.m.
Breakout Sessions | 9:45 – 10:45 a.m.
Becoming a Better Director: Simple Hacks to Better Board Work
Matt Fullbrook, Manager, Fullbrook Board Effectiveness
As a director of a complex financial institution, it’s easy to get distracted – even overwhelmed – by the technical demands of the role. And it’s true: credit union boards require tons of expertise to effectively oversee the organization’s health and performance. But no matter how much technical expertise you have, it’s not enough on its own to make you a great director. This session will help you to walk into your next board meeting with specific (and easy!) ways to be more effective than you were last time, no matter the depth and breadth of your expertise. You will:
- Learn simple “hacks” to taking a curiosity-first approach to your board work
- Turn senior management into your board effectiveness superpower
- Transform good governance from abstract theory to concrete practice
Credit Union’s Financial Health and Performance Opportunity
Ron Shevlin, Chief Research Officer, Cornerstone Advisors
Every credit union is concerned about and committed to improving their members’ financial health. But it’s time to recognize some hard truths: 1) Focusing on improving financial literacy through financial education efforts is having little to impact on consumers’ overall financial health; 2) Good financial health is not consumers’ ultimate goal—high financial performance is what consumers are striving for; and 3) Addressing financial health without addressing consumers’ mental and physical health produces subpar results. This session with Ron Shevlin, Chief Research Officer at Cornerstone Advisors will help Directors understand why current approaches to improving financial health are falling short and why—and how—credit unions can make financial health and performance the core strategy of their organization.
Networking Refreshment Break | 10:45 – 11:05 a.m.
Breakout Sessions | 11:05 a.m. – 12:05 p.m.
Wednesday, December 13
Conference Information Desk | 7:00 – 10:00 a.m.
Breakfast | 7:00 – 8:15 a.m.
General Session | 8:15 – 9:25 a.m.
Regulatory Update, NCUA
Cherie Freed, Director, Western Region
NCUA Regional Director Cherie Freed will discuss recent credit union trends, supervisory priorities, and will answer questions from the attendees.
Networking Refreshment Break | 9:25 – 9:40 a.m.
Closing General Session | 9:40 – 10:45 a.m.
Targeting for Success
Caroline Johnson, Keynote Speaker, Author, and Lecturer at University of Chicago Harris School of Public Policy
Caroline will illustrate how she has applied a simple formula of preparation and perseverance to achieve an elite level of performance flying F/A-18’s behind enemy lines, and beyond. Audiences will finish the session captivated by her stories of heroism, inspired by her ability to break glass ceilings, and empowered to apply simple formulas to their organizations to unleash performance in uncertain times.
Conclusion of Conference | 10:45 a.m.
Speakers

Ancin Cooley
PRINCIPAL
Synergy Credit Union Consulting

Cherie Freed
REGIONAL DIRECTOR, WESTERN REGION
NCUA

Matt Fullbrook
MANAGER & BOARD EFFECTIVENESS CONSULTANT
.jpg)
Joshua Gans
PROFESSOR OF STRATEGIC MANAGEMENT

Jimese Harkley, JD, CCE, SPP, CUDE
VP/MEMBERSHIP

Chris Jones
SENIOR PARTNER

Caroline Johnson, MBA, MA, BS
KEYNOTE SPEAKER, AUTHOR, & LECTURER

Kaihan Krippendorff
FOUNDER & CEO

Tony Moore
INTERNATIONAL KEYNOTE SPEAKER, AUTHOR & EXECUTIVE COACH

Ron Shevlin
CHIEF RESEARCH OFFICER

Julia Patrick
CEO & CO-FOUNDER
Travel & Lodging
Hotel
Hyatt Regency Maui Resort & Spa
200 Nohea Kai Drive
Lahaina, HI 96761
Hotel rates in the CUES block are:
Resort view: $279/night
Partial ocean view: $309/night
Deluxe ocean view: $339/night
Deluxe ocean front: $369/night
CUES has reserved a limited number of rooms at the Hyatt Regency Maui Resort and Spa at the discounted rates above. To make hotel reservations, book online here. Room rates and availability are not guaranteed, so CUES recommends making your reservations early. The discounted CUES rate will expire when the block is full or on Thursday, November 16, 2023, whichever happens first. The hotel offers great amenities, discounted rates, and the best networking opportunities available. Staying within the CUES room block will help keep registration prices down.
A discounted daily resort fee of $30.00 per room per night plus applicable state and local taxes will be charged in addition to the rates set forth above and will be posted to the individual’s room account. Porterage is a mandatory guest charge and is applicable to each guest occupying a room, regardless of age. The porterage fee is $13.50 per person, per room, plus applicable taxes for check-in and check-out service, and will be posted to the individual’s room account.
* Remember that all hotel arrangements are strictly between you and the hotel. If you have accessibility needs for your stay, please request those directly with the hotel. In the event you are no longer able to attend or your flight is canceled, you are responsible for calling to cancel your room reservation.
Check-in time is 4:00 p.m., and check-out is 11:00 a.m.
Traveling with a Guest
Please check back for companion package pricing.
Parking
On-site overnight parking at Hyatt Regency Maui Resort & Spa is $25 per day; valet parking is $40 per day.
Tax Exempt Information
Hawaii does not have sales tax but does have general excise tax. There is no general excise tax exemption for goods and services purchased in Hawaii by out-of-state residents. As a result, the Department of Taxation also does not issue tax exemption certificates to tourists or other nonresidents in Hawaii.
How to Get Here
Airport
The Hyatt Regency Maui Resort & Spa is about a 40 to 50-minute drive from Maui's Kahului Airport (OGG).
Ground Transportation
SpeediShuttle in Maui provides shared and exclusive shuttles as well as sedan, SUV and limousine service to and from Kahului Airport (OGG) or to the destination of your choice. Upon arrival, please check in at the SpeediShuttle counter located in baggage claim. Book online or email hrm@speedishuttle.com. To reach by phone, please call (808) 667-4910 or dial 4910 from your hotel room.
CUES has negotiated a discount when you book with Enterprise and National for this meeting. You can take advantage of our discounted rates by booking online using the below links. Be sure to reference account number OSMB44A when making all reservations.
Enterprise Reservations | National Reservations
We also invite you to enroll in the Emerald Club loyalty program. As an Emerald Club member, you can bypass the counter and choose your own vehicle, earn free rental days, receive arrival & return alerts, receive e-receipts, and maximize benefits while still enjoying our CUES corporate discount. Click here to enroll in Emerald Club (Emerald Club benefits applicable to both Enterprise & National reservations).
Information You Should Know
Your registration includes:
- Sunday's welcome reception for attendees and their guest
- Three breakfasts
- One luncheon
- All educational sessions & materials
*subject to change
Cancellation Policy
- ALL CANCELLATIONS MUST BE IN WRITING (cues@cues.org)
- Prior to 60 days – full refund
- 31-60 days before start of event – 50% refund
- 0-30 days before start of event – no refunds or credits for future events given
Due to financial obligations incurred by CUES, no refunds or credits will be issued on cancellation requests less than 30 days prior to the start of the event. Substitute attendees are welcome, subject to eligibility.
CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed and you are unable to attend.
Accommodations for diet, mobility, or other needs
CUES will make every effort to make sure you are comfortable at our events. Email events@cues.org with your name, credit union, the event you are registered for, and everything we need to know to accommodate your request. We will follow up with you on how we can help.
This conference meets the following standards:
- CPE credits earned: up to 12
- Program Level: Overview
- Delivery Method: Group-Live
- Advanced Preparation: No advance preparation is required
- Prerequisites: Not required for this program
CUES is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors, through its website linked above.
*subject to change.
Who should attend Directors Conference?
CUES Directors Conference is for credit union directors, board chairs, board officers, supervisory committee members, and CEOs. Consider sending your entire board so your group can benefit from learning and participating in discussions together, and heading home on the same page.
We can also help you arrange a board meeting while you’re at Directors Conference, contact us at events@cues.org and let us know you’d like the details.
What to Pack
Plan on resort casual attire. We suggest you bring a sweater or jacket along in case you find the meeting room temperature chilly.
What’s available for guests?
Your guest/companion is welcome to join you at the Welcome Reception at no additional cost.
Please check back for companion package pricing.
I’ve registered; where can I get more information?
-
Where to stay
-
What airport to fly into, and other transportation information
-
When to arrive
-
What to pack
-
Spouse/guest information, if applicable
DATES
December 10-13, 2023
UNLIMITED/
UNLIMITED+
MEMBER
$2,245 $2,975 CAD
INDIVIDUAL
MEMBER
$2,645 $3,505 CAD
NON-MEMBER PRICE
$2,995 $3,970 CAD
Want to send your entire board? Email events@cues.org for details.
Ask Us a Question
Let us know if you have a specific question or comment regarding this program.